Introducing Poby: experience feedback for the moment right after checkout

There is a gap in every Shopify store’s reporting, and it sits between two numbers you already have.

You know how many sessions came in. You know how many orders went out. Everything in between — the search that returned nothing useful, the variant picker nobody understood, the shipping cost that appeared two steps too late — shows up only as a rate that went down. Analytics are very good at counting. They cannot tell you how anything felt.

Poby is a small answer to that. It puts a feedback widget on your Shopify thank-you page and asks the buyer how the shopping experience was, one journey stage at a time, in the thirty seconds after they hit Buy.

Why the thank-you page

Because it is the only moment where three things are true at once.

The experience is fresh. The buyer has just walked the whole path — landing, browsing, deciding, paying — and can still remember which part annoyed them. Ask three days later in an email and you get a vague impression, if you get anything at all.

They already like you. Someone who just chose to give you money is in the most cooperative mood they will ever be in. That goodwill is worth more than any incentive you could bolt onto a survey.

They are not doing anything else. The confirmation page is a natural pause. Nobody is mid-task, nobody is being pulled out of a flow, and there is nothing left to abandon — a survey here cannot cost you the sale, because the sale already happened.

What Poby actually asks

Ratings by journey stage, on 1–5 stars. Not one blanket “rate your experience”, but the specific parts: overall, finding what you wanted, checkout and payment. A single overall score tells you the temperature. Stage ratings tell you the room.

A “what went wrong?” prompt on low scores. When someone gives you two stars, Poby offers a short list of reasons to tap — shipping cost, confusing options, too many steps, payment error, slow to load. One tap turns a bad number into a fixable sentence.

“How did you hear about us?” — optional, and the question your attribution reporting is worst at. Word of mouth, a podcast, a friend’s screenshot, a physical shop: none of it carries a UTM parameter. The buyer knows. Nothing else does.

An optional comment box, for the thing you did not think to ask about.

On the Premium plan the same widget can rate six more dimensions — browsing, navigation, filtering, add to cart, login, account creation — plus return experience, so you can go from “checkout scores badly” to “the account-creation step in checkout scores badly.”

What you get back

Responses roll into a dashboard inside your Shopify admin: response volume over time, your full rating distribution, the most-tapped issue tags, and the traffic sources buyers name themselves. Each individual response is browsable too, with the customer’s name and email attached so you can actually reply to the person who had a bad time. Premium adds per-dimension breakdowns and CSV export of everything.

The useful pattern is rarely a single dramatic score. It is a stage that sits half a star below the others, week after week, for a segment you were not watching.

Things Poby deliberately is not

It is not a product review app. Judge.me, Loox, Okendo and friends collect public star reviews of the item, for social proof on your product pages. That is a different job, done well by tools built for it. Poby’s ratings are private operational feedback about the buying experience — they never go on your storefront.

It is not an email survey tool. No sending schedule, no list, no reminders. One widget, one moment, one submission per order.

It is not a research platform. There is no logic branching, no question bank, no panel. Short surveys get answered; Poby is opinionated about staying short, and will nudge you if you switch on too many rating dimensions at once.

Installing it

Install from the Shopify App Store and approve the permission screen. Poby asks to read orders and customers, and uses that for exactly one thing: attaching a name and email to each response so you can follow up.

Then open Settings → Checkout → Customize in your admin, drop the Poby block onto the Thank you page, and save. Sensible defaults are already in place, so you can stop there; if you want, open Poby from your Apps list to pick your headline, your rating dimensions, and whether the widget renders inline or as a compact popup. It also appears on the customer-account order-status page by default, catching buyers who come back to check on their order.

That is the whole setup — about five minutes, no theme code, no developer. Place a test order to see it live.

What it costs

The free plan is free forever: the widget on both post-purchase surfaces, overall/search/checkout ratings, low-rating tags, the attribution question, thank-you discount rewards, and the dashboard. Poby Premium is $5.49 a month with a 14-day free trial, billed through Shopify, and adds the extra rating dimensions, return-experience feedback, per-dimension analytics, and CSV export.

The honest pitch

Most stores are optimising the parts of the funnel they can see. Poby is a cheap way to hear about the parts you cannot — from the people who just finished walking through them, in their own words, before they forget.

Start with three questions on the thank-you page. Read the first fifty answers. You will know what to fix.